Online Business Course For Furniture Makers
Business
We know that when a customer invests in a handmade piece of furniture they’re less likely to throw it away.
It’s our mission to see more custom furniture in people’s homes across the world and less crap in landfill. Rather than expanding and producing more furniture ourselves we know we can have more impact globally if we use our skills to help other makers successfully run their businesses
OUR MISSION
More Successful Makers
= Less Crap in Landfill.
Al and I have been working on a holistic course that dives deep into all aspects of running an online making business to ensure that independent makers have the absolute best chance to succeed and create something sustainable that they can truly be proud of.
The Successful Furniture Makers course by Al + Imo is the only implementation course of its kind that not only shows makers exactly how to set up procedures and processes in their businesses but also teaches digital marketing strategies to reach their dream customer at their dream price point.
Successful Furniture Makers module by module.
Module 1. Key Decisions to Set Yourself Up for Success.
This is where you’ll figure out your dream customer, your ideal price point and map out the plan for your furniture making business.
Module 2. Creating a Brand People Love & Trust.
By the end of this module you will have refined your branding to attract your ideal client at your ideal price point and you’ll have a clear idea of what language to use to educate your potential customers to invest in you.
Module 3. Processes & Productivity because Time = Money.
By the end of this module you will have implemented our blueprint business processes so you can spend more time refining your furniture making skills and avoid the admin overwhelm.
Module 4. Money In & Money Out, Confidently Knowing The Numbers In Your Business.
This is where you go from a hobby to a business. By the end of this module you will have the money side of your business set up and will feel confident quoting, taking payments and tracking expenses.
Module 5. Photography & Styling to Sell Your Products Online.
Learning how to shoot your own content confidently will save you thousands of dollars. In this module you will learn how to style & photograph your products to sell online. (And yes, you can even use your iPhone).
Module 6. Website & SEO to Turn Leads into Paying Customers.
In this module you will create / update your website. You will know exactly what to put on your website to attract your ideal customer and you will understand & implement organic SEO techniques so you can sell direct to customer.
Module 7. Customer Service That’ll Turn Your Clients into Your Biggest Fans.
In this module you will implement our seamless customer service strategy and email sequences from initial enquiry all the way through to post-delivery.
Module 8. Digital Marketing to Drive Traffic to Your Website.
We’ll be diving into email marketing, social media, PR and collaboration. By the end of this module you will have a content marketing strategy to drive traffic to your website that you replicate over and over again.
You’ll be given access to the modules one-by-one over the 12 weeks so that you have lots of time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next. Plus 12 weeks of live Q&A sessions with Al + Imo inside the private Successful Furniture Makers Facebook group for members only. This is where you'll get your burning questions answered so you can move forward with total clarity and confidence.
Starting our furniture making business changed our lives. We went from working jobs we didn’t love and living for the weekends to creating a profitable and successful business where we get to wake up every morning and make things that we love for amazing people.
More than anything else, we want to share that with you.
If you’re just starting out, need a helping hand or just searching for a motivated community of makers, you owe it to yourself to take a plunge to see what your life looks like as a successful & profitable furniture maker.
Should you choose to join us, we personally guarantee that these 12 weeks will be completely and utterly life changing for you and your family.
We look forward to meeting you personally inside Successful Furniture Makers.
Cheers,
IMO + AL
Lifestyle
Hey! We’re Al + Imo
We’re a husband and wife duo, building our dream life one DIY project at a time. We are proudly self-taught, furniture-makers, business owners, designers and stylists.
DIY RUNS IN OUR DNA
We firmly believe what you learn should be shared which is why we created our Journal. A place where you can learn new skills and be inspired by other creatives.
Top Categories
On The Journal
See how we transformed $100 Facebook Marketplace dining chairs into timeless hardwood beauties. A sustainable upcycling project that saves furniture from landfill while creating unique, durable pieces.
Looking for a fresh, vibrant meal that’s quick to throw together and always a winner? This Vietnamese noodle salad is on high rotation in our house – perfect for lunch or dinner. Packed with crunchy veggies, fresh herbs and a zesty dressing, it’s light, satisfying, and full of flavour. Whether you’re feeding the family or hosting friends, it’s sure to hit the spot!
This year, our raised veggie garden has truly become one of our favourite spaces at the Good Day House. Designed by the talented Simon Taylor Landscape Design, this little patch of paradise has been a joy to nurture and watch thrive. It’s not just a garden—it’s become a place of connection, learning, and delicious rewards!
In this guide, we’ll walk you through the step-by-step process we followed to install the timber cladding, from prepping the structure to adding the final touches. With the right tools and careful planning, you'll get a professional-looking finish that’s built to last.
When I say I have spent hours searching the internet for the perfect couch, I am not joking. So when Eva released their Everyday Sofa in terracotta I knew my search was over.
One of the big decisions we faced when planning the Good Day House was how to create a driveway that blended seamlessly with our home’s design while being environmentally conscious. After researching a few different options, we landed on using Adbri Masonry Turf Grid pavers—and we couldn’t be happier with the choice!
Upgrade your home WiFi with the ASUS ZenWiFi BQ16 router. Enjoy seamless connectivity, enhanced security, and improved performance for streaming, video calls, and more. Perfect for boosting productivity and family time.
If you’re lucky enough to have a green organics bin, you’re already part of the solution for reducing landfill waste and supporting a more sustainable planet. But are you using it correctly? Let’s dive into the dos and don’ts of green waste recycling in Victoria, so you can make the most of this fantastic resource.
Both Al and I love timber and we love to cook, so when it came to designing and building our kitchen we wanted to create a functional space and felt beautiful to be in. The kitchen has become the heart of our home, with our island bench the place we all gather around.
In the heart of our home lies a space where functionality seamlessly intertwines with style – our compact European laundry. Today, we're excited to share the design details and thoughtful choices we made to create this space.
Imogen Gilchrist
Imogen Gilchrist is a creative director, Squarespace website designer and social media strategist who loves good design & good people.