Online Business Course For Furniture Makers
Business
We know that when a customer invests in a handmade piece of furniture theyโre less likely to throw it away.
Itโs our mission to see more custom furniture in peopleโs homes across the world and less crap in landfill. Rather than expanding and producing more furniture ourselves we know we can have more impact globally if we use our skills to help other makers successfully run their businesses
OUR MISSION
More Successful Makers
= Less Crap in Landfill.
Al and I have been working on a holistic course that dives deep into all aspects of running an online making business to ensure that independent makers have the absolute best chance to succeed and create something sustainable that they can truly be proud of.
The Successful Furniture Makers course by Al + Imo is the only implementation course of its kind that not only shows makers exactly how to set up procedures and processes in their businesses but also teaches digital marketing strategies to reach their dream customer at their dream price point.
Successful Furniture Makers module by module.
Module 1. Key Decisions to Set Yourself Up for Success.
This is where youโll figure out your dream customer, your ideal price point and map out the plan for your furniture making business.
Module 2. Creating a Brand People Love & Trust.
By the end of this module you will have refined your branding to attract your ideal client at your ideal price point and youโll have a clear idea of what language to use to educate your potential customers to invest in you.
Module 3. Processes & Productivity because Time = Money.
By the end of this module you will have implemented our blueprint business processes so you can spend more time refining your furniture making skills and avoid the admin overwhelm.
Module 4. Money In & Money Out, Confidently Knowing The Numbers In Your Business.
This is where you go from a hobby to a business. By the end of this module you will have the money side of your business set up and will feel confident quoting, taking payments and tracking expenses.
Module 5. Photography & Styling to Sell Your Products Online.
Learning how to shoot your own content confidently will save you thousands of dollars. In this module you will learn how to style & photograph your products to sell online. (And yes, you can even use your iPhone).
Module 6. Website & SEO to Turn Leads into Paying Customers.
In this module you will create / update your website. You will know exactly what to put on your website to attract your ideal customer and you will understand & implement organic SEO techniques so you can sell direct to customer.
Module 7. Customer Service Thatโll Turn Your Clients into Your Biggest Fans.
In this module you will implement our seamless customer service strategy and email sequences from initial enquiry all the way through to post-delivery.
Module 8. Digital Marketing to Drive Traffic to Your Website.
Weโll be diving into email marketing, social media, PR and collaboration. By the end of this module you will have a content marketing strategy to drive traffic to your website that you replicate over and over again.
Youโll be given access to the modules one-by-one over the 12 weeks so that you have lots of time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next. Plus 12 weeks of live Q&A sessions with Al + Imo inside the private Successful Furniture Makers Facebook group for members only. This is where you'll get your burning questions answered so you can move forward with total clarity and confidence.
Starting our furniture making business changed our lives. We went from working jobs we didnโt love and living for the weekends to creating a profitable and successful business where we get to wake up every morning and make things that we love for amazing people.
More than anything else, we want to share that with you.
If youโre just starting out, need a helping hand or just searching for a motivated community of makers, you owe it to yourself to take a plunge to see what your life looks like as a successful & profitable furniture maker.
Should you choose to join us, we personally guarantee that these 12 weeks will be completely and utterly life changing for you and your family.
We look forward to meeting you personally inside Successful Furniture Makers.
Cheers,
IMO + AL
Lifestyle
Hey! Weโre Al + Imo
Weโre a husband and wife duo, building our dream life one DIY project at a time. We are proudly self-taught, furniture-makers, business owners, designers and stylists.
DIY RUNS IN OUR DNA
We firmly believe what you learn should be shared which is why we created our Journal. A place where you can learn new skills and be inspired by other creatives.
Top Categories
On The Journal
A wall bed (also known as a Murphy bed) lets the room function as a studio most of the time, but quickly converts into a comfortable bedroom when guests arrive. Hereโs exactly how we built ours.
How we built a handmade dollhouse using upcycled furniture, miniature furniture, and creative DIY details, inspired by family, play, and imagination.
We recently bought an artwork from Bluethumb and iโve curated a collection of my favourite finds. Plus, get 5% off your purchase with code alimo5. Discover original art by Aussie artists online.
If youโre building your own little library or looking for the best books for babies and toddlers, weโve pulled together a list of our all-time favourites. These are the ones weโve read on repeat - the ones that always end up back in little hands.
We installed four VELUX FS Fixed Skylights (780 x 1180mm) into our pitched Colorbond roof to replace LED panels and bring in natural light. See how we did it using custom The Skylight Warehouse custom flashing kits.
After years of searching for the perfect doona, we finally found itโBonny Doona. Soft, breathable, and made for all seasons, this is the ultimate bedding upgrade for a restful sleep.
Discover how to style your home with art and collected objects in a way that feels personal, curated, and cohesive. Follow these five simple tips to create a space that tells your unique story.
Check out how we turned an old cubbyhouse we found on Facebook Marketplace into a cafe to inspire imaginative play!
See how we transformed $100 Facebook Marketplace dining chairs into timeless hardwood beauties. A sustainable upcycling project that saves furniture from landfill while creating unique, durable pieces.
Looking for a fresh, vibrant meal thatโs quick to throw together and always a winner? This Vietnamese noodle salad is on high rotation in our house โ perfect for lunch or dinner. Packed with crunchy veggies, fresh herbs and a zesty dressing, itโs light, satisfying, and full of flavour. Whether youโre feeding the family or hosting friends, itโs sure to hit the spot!
Imogen Gilchrist is a creative director, Squarespace website designer and social media strategist who loves good design & good people.